Workshops
I don’t just take briefs but instead discuss the issues you’re encountering so we can work on a scope together. As part of this collaborative process, interactive workshops have increasingly become a powerful tool where I can guide clients to solutions involving key decision makers from the onset.
A few hours, a half day or full day experience, I will create an engaging experience for your team based on your specific needs.
We explore how your organization can embrace new technology, unpack examples and invite a curated list of vendors to present their capabilities. We will explore ways your brand can use technology to showcase innovation to consumers. Your team will leave feeling inspired, knowledgeable and have tangible next steps for employing innovation at your organization.
Whether it’s a startup, a rebrand or the integration of a new acquisition to your portfolio, I can help develop the foundation for branding. I have created a series of exercises to better understand consumer, marketplace, brand benefits and competitive landscape.
We will begin to map out:
Mission, Visions and Values
Brand Positioning
Naming Territories
From there, I work alongside best in class design partners to further develop aesthetic and design needs coming out of workshop.
Together we look at ways your brand might employ new ideas and process to help create the most compelling content for your key consumers. We’ll look at:
Consumer Trends
Case Studies
New Platforms and Updates
Creation Processes
Partners & Tools