I'm a senior marketing executive and consultant. Twenty-five years in.
Still obsessed with culture, still allergic to the status quo, and still the person clients call when they need someone who gets it fast and gets it right.
Some engagements need a hands-on operator. Some need a senior leader to plug in and guide the team. I do both.
I've spent my career working inside agencies, media companies, and brands. I built Havas' branded content practice from the ground up, led Vice Media Group's integrated marketing organization, and have spent the last several years as an embedded leader and strategic advisor for companies including Target, Goldman Sachs, and Daily Mail.
I become a genuine student of every brand I work with: the business, the people, the nuances. I believe the best answers come from the client, not at them. My job is to ask the right questions, listen carefully, and help shape what's already there into something that works.
I'm based in New York and work with clients across the country.
Sometimes you need a senior marketing leader but you're not ready to hire one full-time. I step in at the SVP/VP level, get oriented fast, and operate like a member of your team: setting strategy, managing people, and staying close enough to the work to make sure it actually gets done. Recent engagements: Daily Mail (18 months), Target (1 year), Goldman Sachs (8 months).
When a brand's story isn't landing, I help figure out why and fix it. I lead senior leadership workshops to create alignment and surface the real answer together, then shape that into a narrative and go-to-market strategy that holds up. I've done this for brands across retail, luxury, financial services, entertainment, and consumer goods.
I develop large-scale creative platform programs: the kind that live at the intersection of culture and commerce, feel genuine to audiences, and deliver real results for the business. I work hands-on with creatives throughout, not just on the brief. I've led this kind of work from inside agencies, media companies, and on the brand side.
Agencies bring me in when the pitch matters. Having spent years on the brand and media side, I know what clients are actually evaluating in the room. I help teams sharpen the narrative, clarify the creative platform, and walk in with a point of view that wins. Some companies I've partnered with: Universal Music Group, Done + Dusted, MAS, Oliver, Sidecar, and Los York.
For companies at the earlier stages of brand development, I work alongside Palette Studio. Palette is a full-service design agency that handles the complete visual identity: logo, design systems, brand guidelines, and everything that makes a brand look and feel like itself.
My role in the partnership is brand story and positioning: who you are, what you stand for, how you talk about it, and why anyone should care. Together we cover the full picture, from the first strategic question to the final visual execution.
We specialize in focused engagements for companies that are pre-launch, rebranding, or need a stronger foundation before they scale. If that sounds like where you are, it might be worth a conversation.
Learn more at palette-studio.comI've been putting my thinking in public for a long time. I'm comfortable on any stage, love the energy of a live audience, and tend to give talks people actually remember.