Native + Partnerships
My passionate consumption of media uniquely positions me to develop compelling ideas that complement the partner while promoting brand tenants effectively.
When evaluating partners, I consider what aligns with consumer media habits and which partners can tell the brand story in the most compelling way. I ensure partners are executing against a specific brand strategy, not just creating an interesting tactic that any competitor could employ the following year.
National Association of Realtors + Modern Family
Make Realtors Relevant
We wanted to create a big moment for both our heavy TV viewing members and millennial home buyers that look to their favorite TV characters as a way to discover new products and endorse their decisions. We believed that by asking America’s most beloved TV realtor to become our new spokesperson was the way to capture the hearts of millions.
Through a partnership with Songza (now google play music) we developed a digital utility that paired your mood with a playlist and a beverage to create the perfect atmosphere for enjoyment.
We generated 1.6MM total impressions with average users spending over a minute on the site.
To launch TNT’s new show The Alieniest, we partnered with some of the most popular true crime podcasts to create bonus episodes the week of the launch.
The hosts had to focus on a crime that took place in the late 1800s in order to highlight some of the themes found within the new show. By reaching this active fan base of true crime aficionados, we helped the show to premiere as the #1 rated new cable drama.
To position Hallmark as a birthday authority in key markets we worked with Time Out to help create a custom edition of the magazine just in time for its 21st birthday.
The magazine was dedicated to advice on throwing the ultimate birthday celebration. The program culminated in a Hallmark throwing a birthday party for the magazine where we invited key influencers to attend and capture content.
The National Association of Realtors needed two things from their partners, to help them connect with a younger consumer and to help develop content that would fill in gaps we identified for them in the consumer content journey.
