Original Content

My view on original content is larger than just social media and include long form and experiential. By mimicking consumer behavior, I know how to tell a compelling story that consumers want to interact with and share.

I help clients develop a creative processes that fits their organization and identify the best partners to power efforts. I build creative strategy, develop creation briefs, as well as find and manage top creators. Most importantly, I work closely with the paid team to ensure the right audience is seeing the content. 

I’ve developed numerous social playbooks to guide creation and ensure that all parties creating content understand what they’re making, how much, how often and for what platforms. 

Keurig Social Overhaul

From a product to a lifestyle

Keurig was using social to promote sales, coupons and product news, we developed a complete brand overhaul which instead reflected consumer social behaviors through the brand lens. We connected with avid fans to build a community of advocates.

When creating original content not only do I want to appeal to my key consumer base, but I’m always looking for a press angle to generate additional impressions.

From creating Red Bull content to promote the release of Daft Punk’s Get Lucky album, to developing a makeup tour for Make Up For Ever that redefined the branded makeup tutorial to a career highlight of producing a song and music video for a brand that went on to become one of the top hits of the summer, these are just a few examples of how the right content can create culture movements.